I like to write about Junior Golf and sports in general because the improvement process is relevant to your business's growth operation. Last weekend the Junior Golf Tour took us to Notre Dame University where the competitors played the beautiful and challenging Warren Course.
The strategy that Blake and I worked out and practiced the week prior to the match was to "keep the ball in play". Sounds easy right?! While distance can help, the players that consistently score low generally keep the ball in play.
What is "the ball" in business? I like to think of "the ball" as the growth team's ability to be at the right place, at the right time with the right message for your prospects and customers. Swing too big and the ball might be in a hazard, likewise, if you do not finish your swing the ball will not end in an optimal position. Here are a few tips for keeping your businesses ball in play:
1. Keep Practicing-Being at the right place, at the right time with the right message takes practice and repetition. It is not automatic and requires a certain amount of muscle memory from past experiences.
2. Enjoy the Journey- Finding the perfect balance of content messaging and an attentive audience takes time. Failing forward is an absolute necessity in growing operations which makes the successes that much more enjoyable. Embrace the grind.
3. Patience & Attitude-The best process in the world will fail every time without positive coaching and team attitudes. Yes, this is one of the most difficult aspects of coaching but, also the most important. I have learned through my failures and resulting growth that positivity wins, everything else is secondary.
4. Technique Matters but, not at the Expense of 1 through 3-messaging, content, process, strategy and daily tactics are hugely important but, if you lose sight of practice, enjoyment, and a positive attitude they will be rendered useless.
"Keep the Ball" in play by embracing a culture of practice, enjoyment, and positivity while continually working on your technique.