"Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, online and offline.
Blog, FUTURE-PROOF YOUR ORGANIZATION
Prospecting, the forgotten art, or is it? While the days of driving door to door collecting business cards, attending networking in person to hand out business cards is limited, prospecting is very much alive. It just looks and acts different than it used to.
What is HUMAN Sales Management? Modern Sales Management is a unique blend of data, metrics, process, structure, relationships and human connection. I often see organizations that focus heavily on the business science aspects of growth. Conversely, I also see organizations that do a good job with the human aspects of growth. Rarely, does a blend of both business science and human leadership exist in the growth organization.
Modern marketing can make the most experienced marketers' head spin. The challenge of creating a better brand experience is real. Adapting to the evolution of technology is a never ending task.
What does it take to drive growth activity in our increasingly tech-driven world? Relationships are still the driving factor but, the question is, how do you develop new relationships in our socially distanced, tech-driven society. The key is in engineering processes and procedures that get your team in front of new people.
What if you had a quick and easy way to make sure that you and your team are on track with modern marketing, sales and customers service strategy and tactics? That would be amazing!
What does your digital process look like? Do you use Social Media as your primary tool? How well do you combine digital marketing efforts with sales efforts?
Growth is complex but, one portion of growth remains at the top of the importance scale....Hiring. The best process in the world will be challenged without the right people driving it forward. Each function whether, Sales, Marketing or Customer Service focused should be clear for both the new hires Manager and the new Employee. The challenge is to build a hiring process that is both inviting for the candidate yet, challenges their determination to a part of your team. Here are a few topics to keep in mind:
Many organizations focus very heavily on the portion of the sales process that begins with a first appointment scheduled and ends when a prospect either purchases, becomes inactive or self-selects out of the cycle. This is a great start, but it is incomplete and only represents about 1/3rd of the effort required to attract, retain and delight prospects and customers. Modern Sales Management requires a holistic approach.
Traditionally we think of growth as an individual endeavor. We assemble a sales team and send them out to find growth opportunities. In our brave new world, growth is much more complex and team oriented than in previous years. Traditional sales tactics are being replaced with modern strategy and tactics. The new strategy and tactics involve a multi-channel approach to growth.