The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
Blog, FUTURE-PROOF YOUR ORGANIZATION
We have great tools at our disposal in todays world. I am personally grateful for tools such as HubSpot, LinkedIn, various Social Media platforms, Google, Zoom and many, many other tools. With that said, a grind and grit mentality is the still the best driving force forward. I view grind as the actions that you carry out despite obstacles and grit is the mindset that allows the actions to be fulfilled or passion for reaching your goals.
It is no secret that Sales Management has been in a state of change due to a variety disruptive factors over the past two decades. We have all heard the phrase, “The only constant is change”. While this is true, the real challenge is the rate of change.
Accounting & Finance, Operations, IT, Marketing, Inside sales, Customer Service, Outside Sales, Purchasing, Human Resources, Quality, Executive Leadership, Strategy etc. These are just the internal relationships that you need to build, externally we need to build collaboration with Vendors, Prospects and Customers.
There is much talk in today’s business environment related to culture, employee engagement, retention, servant leadership, transparency etc.. We also see articles and conversations centered on being a data driven organization. There is a common perception that an organization must be one or the other. If we focus on the humanity of our business are we losing sight of results? If we focus on the metrics/data are we losing sight of how we achieve our goals?
Early in my career I was taught to manage my the numbers. With this tactic the results that were achieved were short lived blips on the map. What was missing? I had role alignment, definitive job descriptions, defined sales geographies, metrics and technology. What else could I possibly need to yield sustained results?