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buyers journey

Hiring Process for the Buyers Journey

Is Your Hiring Process Focused on the Buyers Journey?

Growth is complex but, one portion of growth remains at the top of the importance scale....Hiring.  The best process in the world will be challenged without the right people driving it forward.  Each function whether, Sales, Marketing or Customer Service focused should be clear for both the new hires Manager and the new Employee.  The challenge is to build a hiring process that is both inviting for the candidate yet, challenges their determination to a part of your team.  Here are a few topics to keep in mind:

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Growth is a Team Sport

Growth is a Team Sport

Traditionally we think of growth as an individual endeavor.  We assemble a sales team and send them out to find growth opportunities.  In our brave new world, growth is much more complex and team oriented than in previous years.  Traditional sales tactics are being replaced with modern strategy and tactics.  The new strategy and tactics involve a multi-channel approach to growth.

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Lead Nurturing Tips

Lead Nurturing Tips

The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage.  It is extremely important to develop sales and marketing alignment to nurture your leads.  As growth professionals developing the right message at the right time in the right place can be a challenging task.  Here are a few quick tips for nurturing leads:

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