Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. While marketing automation is a great tool in today's world let's not forget about Sales Process Automation.
Blog, FUTURE-PROOF YOUR ORGANIZATION
Take 5-Minutes to begin future-proofing your organization. Quantify where you are so that we can develop a plan together.
What does it mean to future-proof your organization? Well, in short, it means building proactive growth processes. I have witnessed successful organizations begin to struggle due to a lack of proactive engagement with customers and prospects.
Sales Management in today's world is a complicated topic. Consider these phases.
With all of the tech, tools and responsibilities that exist within modern growth leadership it is easy to forget about one of the most basic and important functions in growth management. Contact Management. With the business world accelerating towards digital prospecting, blogging, email marketing, and websites that promote a great user experience it is more important than ever to effectively manage your contacts.
A successful customer experience strategy should take into account several important factors, including, but not limited to:
This morning I started my day by watching the Olympics. When I turned on the TV the Men's Four Rowing competition was on. Of course, I could no help but think of the similarities between growth operations and rowing.
With sales and marketing responsibilities continuing to collide and support each other, it is increasingly important to develop both a sales and marketing plan that can be executed daily by both (yes, both) the marketing and sales teams. The "Growth Plan".
Modern growth leadership requires a holistic organizational view of growth. Modern growth leaders need to be coached and trained to develop Project Management skills. Project Managers, align, create a vision, move milestones and drive the process through to success. Does your organization's growth leadership have the skills and training to be successful in today's growth landscape? Consider all of the following areas that growth leadership needs to collaborate with and develop:
Many organizations have become successful over time due to great planning, hard work, tough decisions, and grinding it out. The true definition of the entrepreneurial spirit. Yet, complacency has a way of creeping into many organizations. "We are not complacent", I hear this statement over and over again. There is a common misconception that the word complacent means lazy. It does not.