Blog | Reimagining the Process of Growth

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growth

The Battle Against Complacency

Winning The Battle With Complacency.

Many organizations have become successful over time due to great planning, hard work, tough decisions, and grinding it out.  The true definition of the entrepreneurial spirit.   Yet, complacency has a way of creeping into many organizations.  "We are not complacent", I hear this statement over and over again.  There is a common misconception that the word complacent means lazy.  It does not.

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Process + Creativity

Process + Creativity = Growth

What does it take to drive growth activity in our increasingly tech-driven world?  Relationships are still the driving factor but, the question is, how do you develop new relationships in our socially distanced, tech-driven society.  The key is in engineering processes and procedures that get your team in front of new people. 

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Is Your Growth Process Complete?

Is Your Growth Process Complete?

Many organizations focus very heavily on the portion of the sales process that begins with a first appointment scheduled and ends when a prospect either purchases, becomes inactive or self-selects out of the cycle.  This is a great start, but it is incomplete and only represents about 1/3rd of the effort required to attract, retain and delight prospects and customers.  Modern Sales Management requires a holistic approach.

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Growth is a Team Sport

Growth is a Team Sport

Traditionally we think of growth as an individual endeavor.  We assemble a sales team and send them out to find growth opportunities.  In our brave new world, growth is much more complex and team oriented than in previous years.  Traditional sales tactics are being replaced with modern strategy and tactics.  The new strategy and tactics involve a multi-channel approach to growth.

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Lead Nurturing Tips

Lead Nurturing Tips

The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage.  It is extremely important to develop sales and marketing alignment to nurture your leads.  As growth professionals developing the right message at the right time in the right place can be a challenging task.  Here are a few quick tips for nurturing leads:

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