Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. While marketing automation is a great tool in today's world let's not forget about Sales Process Automation.
Blog, FUTURE-PROOF YOUR ORGANIZATION
What does it mean to future-proof your organization? Well, in short, it means building proactive growth processes. I have witnessed successful organizations begin to struggle due to a lack of proactive engagement with customers and prospects.
Prospecting has always been a challenge for sales teams. The traditional sales teams were tasked with developing new relationships, account management, customer support, and many other tasks. All of these tasks pulled the salespeople away from spending time on growth activity. Success in modern prospecting involves field sales, inside sales, enablement, marketing, and collaboration with operations. Because of this collaboration and modern tech tools prospecting is more robust and more fun than ever.