A successful customer experience strategy should take into account several important factors, including, but not limited to:
Blog, FUTURE-PROOF YOUR ORGANIZATION
With sales and marketing responsibilities continuing to collide and support each other, it is increasingly important to develop both a sales and marketing plan that can be executed daily by both (yes, both) the marketing and sales teams. The "Growth Plan".
Modern growth leadership requires a holistic organizational view of growth. Modern growth leaders need to be coached and trained to develop Project Management skills. Project Managers, align, create a vision, move milestones and drive the process through to success. Does your organization's growth leadership have the skills and training to be successful in today's growth landscape? Consider all of the following areas that growth leadership needs to collaborate with and develop:
Prospecting has always been a challenge for sales teams. The traditional sales teams were tasked with developing new relationships, account management, customer support, and many other tasks. All of these tasks pulled the salespeople away from spending time on growth activity. Success in modern prospecting involves field sales, inside sales, enablement, marketing, and collaboration with operations. Because of this collaboration and modern tech tools prospecting is more robust and more fun than ever.
Many organizations have become successful over time due to great planning, hard work, tough decisions, and grinding it out. The true definition of the entrepreneurial spirit. Yet, complacency has a way of creeping into many organizations. "We are not complacent", I hear this statement over and over again. There is a common misconception that the word complacent means lazy. It does not.
Solid contact management is the heart of your marketing and sales strategy. Contact management represents the real people inside of your software who help you grow your business. Having a contact management strategy for your database helps you boost your business revenue and accelerate productivity. Contact management is often the most overlooked piece of a growth strategy and yet in today's digital world, it is one of the most important elements to success.