With all of the tech, tools and responsibilities that exist within modern growth leadership it is easy to forget about one of the most basic and important functions in growth management. Contact Management. With the business world accelerating towards digital prospecting, blogging, email marketing, and websites that promote a great user experience it is more important than ever to effectively manage your contacts.
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Modern Sales Management is complex. Today's sales managers are required to be cross-functional uniters. Simply working with the field sales team is not enough. Creating a positive customer experience requires a great team and processes. To succeed at this task, sales leaders must provide their teams with the tools and coaching necessary to succeed.
What is HUMAN Sales Management? Modern Sales Management is a unique blend of data, metrics, process, structure, relationships and human connection. I often see organizations that focus heavily on the business science aspects of growth. Conversely, I also see organizations that do a good job with the human aspects of growth. Rarely, does a blend of both business science and human leadership exist in the growth organization.
What does your digital process look like? Do you use Social Media as your primary tool? How well do you combine digital marketing efforts with sales efforts?
The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
There is much talk in today’s business environment related to culture, employee engagement, retention, servant leadership, transparency etc.. We also see articles and conversations centered on being a data driven organization. There is a common perception that an organization must be one or the other. If we focus on the humanity of our business are we losing sight of results? If we focus on the metrics/data are we losing sight of how we achieve our goals?