Here are 4 quick tips to keep in mind for your marketing efforts:
Time Timing can be everything. It is hard to target people at the absolute perfect time but, basing messaging on past activity can help.
Place Social, TV, Email, Radio, Print etc. Where do you start or maintain your efforts? In short, know your target personas and where they spend their time. Watching a specific program, on a certain social channel etc.
Message What is the "work to done" by your solution. Create a messaging that resonates with the work to be done.
Person Outline your buyers personas early in the process.
Do not forget to involve your sales team in the process. Alignment between marketing and sales is more important that ever.