Here are 4 quick tips to keep in mind for your marketing efforts:
- Time
Timing can be everything. It is hard to target people at the absolute perfect time but, basing messaging on past activity can help.
- Place
Social, TV, Email, Radio, Print etc. Where do you start or maintain your efforts? In short, know your target personas and where they spend their time. Watching a specific program, on a certain social channel etc.
- Message
What is the "work to done" by your solution. Create a messaging that resonates with the work to be done.
- Person
Outline your buyers personas early in the process.
Do not forget to involve your sales team in the process. Alignment between marketing and sales is more important that ever.
