Blog | Reimagining the Process of Growth

There is an epic battle raging in the world of growth management.  Do I double down on my sales team and their efforts or is it best to spend limited resources on a more robust marketing effort?  Yes and Yes

A successful customer experience strategy should take into account several important factors, including, but not limited to:

This morning I started my day by watching the Olympics.  When I turned on the TV the Men's Four Rowing competition was on.  Of course, I could no help but think of the similarities between growth operations and rowing.  

With an 11 year old Son that is an avid golfer I spend much of my free time on the golf course or driving range coaching him to stay focused, positive and making sure that he enjoys the game.  Blake qualified for the IMG Junior World Championships, so this past week our family had the honor of traveling to San Diego for the tournament.  While watching these outstanding junior golfers from around the world play I was reminded of the similarities between excelling at golf and growing a business.  Which of the these traits do you see in your growth operation?

Do you want to know what your true differentiator is in the marketplace? Great, keep reading.  👍

With sales and marketing responsibilities continuing to collide and support each other, it is increasingly important to develop both a sales and marketing plan that can be executed daily by both (yes, both) the marketing and sales teams.  The "Growth Plan". 

Modern growth leadership requires a holistic organizational view of growth.  Modern growth leaders need to be coached and trained to develop Project Management skills.  Project Managers, align, create a vision, move milestones and drive the process through to success.  Does your organization's growth leadership have the skills and training to be successful in today's growth landscape?  Consider all of the following areas that growth leadership needs to collaborate with and develop:

Prospecting has always been a challenge for sales teams.  The traditional sales teams were tasked with developing new relationships, account management, customer support, and many other tasks.  All of these tasks pulled the salespeople away from spending time on growth activity. Success in modern prospecting involves field sales, inside sales, enablement, marketing, and collaboration with operations.  Because of this collaboration and modern tech tools prospecting is more robust and more fun than ever.

Listen in to learn from Jon Shapiro Founder & Chief Creative Officer at COHO Creative on the importance of Brand & Innovation for business growth.  Also, learn about COHO Creative's strategic process for brand STRATEGY, INNOVATION, and DESIGN.

Modern Sales Management is a complex endeavor. Leaders have to align Marketing, Sales and Operations to common goals and practices to drive positive and sustainable growth.