Prospecting has always been a challenge for sales teams. The traditional sales teams were tasked with developing new relationships, account management, customer support, and many other tasks. All of these tasks pulled the salespeople away from spending time on growth activity. Success in modern prospecting involves field sales, inside sales, enablement, marketing, and collaboration with operations. Because of this collaboration and modern tech tools prospecting is more robust and more fun than ever.
Depending on your model sales teams now have a voice in creative content, marketing, and inside sales can be involved with outreach. A solid inbound strategy involves a proactive outreach effort.
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