The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
1. Ask
Ask the prospect how often they would like to contacted. Keeping in touch is critical but, too much can scare them away.
2. Relevancy
Provide materials that are relevant based on your initial interaction with the prospect. Going too broad may let them think that you do not understand their needs.
3. Consistent and Persistent
Persistence is just as important in marketing as it is in sales. Keep at it based on the prospects recommendations.
4. Warmth
Build warmth into your technical approach. Modern tech is incredible but, do not forget that we are marketing and selling to humans. Build an element of human warmth into your program.
