"Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, online and offline.
That means instead of running a single start-and-stop campaign or using one marketing tactic, like TV or email, marketers today are pacing with how consumers operate: in lots of places all at once." https://blog.hubspot.com/marketing/what-is-multi-channel-marketing-faqs-ht
So what does this mean for and your team?