Blog | Reimagining the Process of Growth

Hiring Process for the Buyers Journey

Is Your Hiring Process Focused on the Buyers Journey?

Growth is complex but, one portion of growth remains at the top of the importance scale....Hiring.  The best process in the world will be challenged without the right people driving it forward.  Each function whether, Sales, Marketing or Customer Service focused should be clear for both the new hires Manager and the new Employee.  The challenge is to build a hiring process that is both inviting for the candidate yet, challenges their determination to a part of your team.  Here are a few topics to keep in mind:

Read More
Is Your Growth Process Complete?

Is Your Growth Process Complete?

Many organizations focus very heavily on the portion of the sales process that begins with a first appointment scheduled and ends when a prospect either purchases, becomes inactive or self-selects out of the cycle.  This is a great start, but it is incomplete and only represents about 1/3rd of the effort required to attract, retain and delight prospects and customers.  Modern Sales Management requires a holistic approach.

Read More
Growth is a Team Sport

Growth is a Team Sport

Traditionally we think of growth as an individual endeavor.  We assemble a sales team and send them out to find growth opportunities.  In our brave new world, growth is much more complex and team oriented than in previous years.  Traditional sales tactics are being replaced with modern strategy and tactics.  The new strategy and tactics involve a multi-channel approach to growth.

Read More
Lead Nurturing Tips

Lead Nurturing Tips

The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage.  It is extremely important to develop sales and marketing alignment to nurture your leads.  As growth professionals developing the right message at the right time in the right place can be a challenging task.  Here are a few quick tips for nurturing leads:

Read More
Grind, Grit & Technology

GRIND, GRIT & TECHNOLOGY

We have great tools at our disposal in todays world.  I am personally grateful for tools such as HubSpot, LinkedIn, various Social Media platforms, Google, Zoom and many, many other tools.  With that said, a grind and grit mentality is the still the best driving force forward.  I view grind as the actions that you carry out despite obstacles and grit is the mindset that allows the actions to be fulfilled or passion for reaching your goals.

Read More
Human Driven and Data Intelligent

Human Driven and Data Intelligent

There is much talk in today’s business environment related to culture, employee engagement, retention, servant leadership, transparency etc.. We also see articles and conversations centered on being a data driven organization. There is a common perception that an organization must be one or the other. If we focus on the humanity of our business are we losing sight of results? If we focus on the metrics/data are we losing sight of how we achieve our goals? 

Read More