Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world. The path forward for Marketing and Sales operations is to be proactively human.
Proactively human means that we cannot be reactive, we must combat complacency and work with a holistic approach to align Marketing, Sales, and Operations teams to common goals and practices that drive positive and sustainable growth.
I see organization after organization that reaches a point of complacency. This generally means that the organization has reached a point of success. Unfortunately, future growth is not a guarantee. Combating complacency is the essence of growth operations. Watch this video:
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