Modern marketing can make the most experienced marketers' head spin. The challenge of creating a better brand experience is real. Adapting to the evolution of technology is a never ending task.
Blog | Reimagining the Process of Growth
What if you had a quick and easy way to make sure that you and your team are on track with modern marketing, sales and customers service strategy and tactics? That would be amazing!
Growth is complex but, one portion of growth remains at the top of the importance scale....Hiring. The best process in the world will be challenged without the right people driving it forward. Each function whether, Sales, Marketing or Customer Service focused should be clear for both the new hires Manager and the new Employee. The challenge is to build a hiring process that is both inviting for the candidate yet, challenges their determination to a part of your team. Here are a few topics to keep in mind:
Traditionally we think of growth as an individual endeavor. We assemble a sales team and send them out to find growth opportunities. In our brave new world, growth is much more complex and team oriented than in previous years. Traditional sales tactics are being replaced with modern strategy and tactics. The new strategy and tactics involve a multi-channel approach to growth.
The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
It is no secret that Sales Management has been in a state of change due to a variety disruptive factors over the past two decades. We have all heard the phrase, “The only constant is change”. While this is true, the real challenge is the rate of change.
Early in my career I was taught to manage my the numbers. With this tactic the results that were achieved were short lived blips on the map. What was missing? I had role alignment, definitive job descriptions, defined sales geographies, metrics and technology. What else could I possibly need to yield sustained results?