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With sales and marketing responsibilities continuing to collide and support each other, it is increasingly important to develop both a sales and marketing plan that can be executed daily by both (yes, both) the marketing and sales teams. The "Growth Plan".
Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world. The path forward for Marketing and Sales operations is to be proactively human.
Growth is complex but, one portion of growth remains at the top of the importance scale....Hiring. The best process in the world will be challenged without the right people driving it forward. Each function whether, Sales, Marketing or Customer Service focused should be clear for both the new hires Manager and the new Employee. The challenge is to build a hiring process that is both inviting for the candidate yet, challenges their determination to a part of your team. Here are a few topics to keep in mind:
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