Blog | Reimagining the Process of Growth

A successful customer experience strategy should take into account several important factors, including, but not limited to:

This morning I started my day by watching the Olympics.  When I turned on the TV the Men's Four Rowing competition was on.  Of course, I could no help but think of the similarities between growth operations and rowing.  

With sales and marketing responsibilities continuing to collide and support each other, it is increasingly important to develop both a sales and marketing plan that can be executed daily by both (yes, both) the marketing and sales teams.  The "Growth Plan". 

Modern growth leadership requires a holistic organizational view of growth.  Modern growth leaders need to be coached and trained to develop Project Management skills.  Project Managers, align, create a vision, move milestones and drive the process through to success.  Does your organization's growth leadership have the skills and training to be successful in today's growth landscape?  Consider all of the following areas that growth leadership needs to collaborate with and develop:

Many organizations have become successful over time due to great planning, hard work, tough decisions, and grinding it out.  The true definition of the entrepreneurial spirit.   Yet, complacency has a way of creeping into many organizations.  "We are not complacent", I hear this statement over and over again.  There is a common misconception that the word complacent means lazy.  It does not.

Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world.  The path forward for Marketing and Sales operations is to be proactively human.

We work to protect your business from the risks of reactive growth activity by building proactive processes to achieve a higher level of success than previously imagined.  What does this really mean and how do you protect yourself from the risk of reactive growth activity?  Listen in.....

Modern marketing can make the most experienced marketers' head spin.  The challenge of creating a better brand experience is real.  Adapting to the evolution of technology is a never ending task.  

What does it take to drive growth activity in our increasingly tech-driven world?  Relationships are still the driving factor but, the question is, how do you develop new relationships in our socially distanced, tech-driven society.  The key is in engineering processes and procedures that get your team in front of new people. 

What if you had a quick and easy way to make sure that you and your team are on track with modern marketing, sales and customers service strategy and tactics?  That would be amazing!