Modern marketing can make the most experienced marketers' head spin. The challenge of creating a better brand experience is real. Adapting to the evolution of technology is a never ending task.
Blog | Reimagining the Process of Growth
What does it take to drive growth activity in our increasingly tech-driven world? Relationships are still the driving factor but, the question is, how do you develop new relationships in our socially distanced, tech-driven society. The key is in engineering processes and procedures that get your team in front of new people.
What if you had a quick and easy way to make sure that you and your team are on track with modern marketing, sales and customers service strategy and tactics? That would be amazing!
What does your digital process look like? Do you use Social Media as your primary tool? How well do you combine digital marketing efforts with sales efforts?
Many organizations focus very heavily on the portion of the sales process that begins with a first appointment scheduled and ends when a prospect either purchases, becomes inactive or self-selects out of the cycle. This is a great start, but it is incomplete and only represents about 1/3rd of the effort required to attract, retain and delight prospects and customers. Modern Sales Management requires a holistic approach.
Traditionally we think of growth as an individual endeavor. We assemble a sales team and send them out to find growth opportunities. In our brave new world, growth is much more complex and team oriented than in previous years. Traditional sales tactics are being replaced with modern strategy and tactics. The new strategy and tactics involve a multi-channel approach to growth.
The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
Accounting & Finance, Operations, IT, Marketing, Inside sales, Customer Service, Outside Sales, Purchasing, Human Resources, Quality, Executive Leadership, Strategy etc. These are just the internal relationships that you need to build, externally we need to build collaboration with Vendors, Prospects and Customers.
Early in my career I was taught to manage my the numbers. With this tactic the results that were achieved were short lived blips on the map. What was missing? I had role alignment, definitive job descriptions, defined sales geographies, metrics and technology. What else could I possibly need to yield sustained results?