Prospecting has always been a challenge for sales teams. The traditional sales teams were tasked with developing new relationships, account management, customer support, and many other tasks. All of these tasks pulled the salespeople away from spending time on growth activity. Success in modern prospecting involves field sales, inside sales, enablement, marketing, and collaboration with operations. Because of this collaboration and modern tech tools prospecting is more robust and more fun than ever.
Blog | Reimagining the Process of Growth
Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world. The path forward for Marketing and Sales operations is to be proactively human.
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing Pages.