Well, it is an understatement to say that most of us have altered our work habits over the past 14 months. No need to spend time on the past in this article, let’s focus on future strategies and tactics that help us to accelerate our business's growth as we get back in action. Here a few forward-thinking ideas for you and your teams.
Blog | Reimagining the Process of Growth
Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world. The path forward for Marketing and Sales operations is to be proactively human.
Traditionally we think of growth as an individual endeavor. We assemble a sales team and send them out to find growth opportunities. In our brave new world, growth is much more complex and team oriented than in previous years. Traditional sales tactics are being replaced with modern strategy and tactics. The new strategy and tactics involve a multi-channel approach to growth.
The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads: