Growth operations can be a confusing journey is this trending now, hot news, next big thing, updated, latest buzz, what’s popular, everyone’s seen it, and did my content go viral world. The path forward for Marketing and Sales operations is to be proactively human.
Blog | Reimagining the Process of Growth
Do any of the following scenarios sound familiar? View this VLOG for an overview of the HUMAN Sales Management methodology.
Traditionally we think of growth as an individual endeavor. We assemble a sales team and send them out to find growth opportunities. In our brave new world, growth is much more complex and team oriented than in previous years. Traditional sales tactics are being replaced with modern strategy and tactics. The new strategy and tactics involve a multi-channel approach to growth.
The buyers journey can have a very long sales cycle from first contact to the time a prospective buyer is actually ready to engage. It is extremely important to develop sales and marketing alignment to nurture your leads. As growth professionals developing the right message at the right time in the right place can be a challenging task. Here are a few quick tips for nurturing leads:
We have great tools at our disposal in todays world. I am personally grateful for tools such as HubSpot, LinkedIn, various Social Media platforms, Google, Zoom and many, many other tools. With that said, a grind and grit mentality is the still the best driving force forward. I view grind as the actions that you carry out despite obstacles and grit is the mindset that allows the actions to be fulfilled or passion for reaching your goals.
Accounting & Finance, Operations, IT, Marketing, Inside sales, Customer Service, Outside Sales, Purchasing, Human Resources, Quality, Executive Leadership, Strategy etc. These are just the internal relationships that you need to build, externally we need to build collaboration with Vendors, Prospects and Customers.
Early in my career I was taught to manage my the numbers. With this tactic the results that were achieved were short lived blips on the map. What was missing? I had role alignment, definitive job descriptions, defined sales geographies, metrics and technology. What else could I possibly need to yield sustained results?